Growth in cities has lagged villages as consumers troubled by persistently high inflation have cut spending in the past two years.
As far as Saffola is concerned, oil and oats have been successful segments.
Indian consumer durable market faces competition from Korean dealers.
The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
Improve speed of delivery, introduce smaller packs, create greater value
The move to launch two new premium products back-to-back is significant since it marks the first attempt by Amul to trade up its portfolio.
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Big brands are keen to tie up with IPL for advertising purposes.
Peter Broegger, senior vice-president (Asia-Pacific), Mattel East Asia, will visit India this month in an attempt to restore confidence among stakeholders, rattled by a spate of departures by senior executives.
The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
Harsh Mariwala, outgoing MD of Marico has high hopes from Saugata Gupta.
The 58-year-old go-to man at the consumer goods maker will helm Global Beverages & Foods that will launch confectioneries, juices and snacks in six-nine months.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.
Company to focus on manufacturing & distribution.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
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